AI Courses

🎥 Video lesson — video not yet migrated (source Skool video id: 8dd96918dc1641bf94859e597047cc0c).

Once you reach this module you should already have:

✔️ Cold email infrastructure set up & domains warming (21 days)

✔️ Prospect lists scraped (Apollo / AirScale / Sales Navigator / Google Maps / etc.)

✔️ Prospect lists enriched & personalized using AI icebreakers

✔️ 2 offers per niche (testing 3 niches = minimum 6 offers)

This module = writing cold email copy + building campaigns inside SmartLead / Instantly.

Cold email has one goal:

👉 generate replies from qualified prospects

Not to hard-sell — to open a conversation.

Step 1 — Campaign Structure

You need one campaign per offer.

Example:

If you test 3 niches → 6 campaigns minimum.

(Optional) Split-test lead sources:

Apollo vs AirScale
LinkedIn vs Apollo → If you do this, each offer becomes 2 campaigns.

** Step 2 — Email Framework (Copywriting)**

Every cold email should include 4 elements:

💬 Core Structure Template

{personalization}

I'm {your name}. I help {industry} like {company_name} {main benefit / transformation} so {pain removed or desired state achieved}.

Just thought I'd reach out because what you're already doing fits perfectly with this kind of result.

{offer}

If you're skeptical, totally fair. Just Google {your agency}. You'll see our work, our YouTube channel, and everything we do publicly.

Appreciate your time,

{your name}

Credibility Options

Use one of the three depending on what you have:

Subject Lines

Keep it simple & personalized.

Examples:

Something I noticed about your dealership, {first_name}
how do you currently handle payment collection in Dallas?
Crazy respect, {first_name}

Follow-Ups (Keep It Light)

Follow-up is not another pitch — it’s a reminder.

I recommend only 1 follow-up before testing results in a niche.

Follow-Up Template:

Hi {first_name}, just circling back.

TLDR — I install the AI system. If it doesn’t generate {results} in {X} days, you owe nothing.

No pressure — just wanted to put it on your radar.

— {your name}

Once a niche is proven → you can add 3–5 more follow-ups.

SmartLead / Instantly Setup – Key Settings

Sender Accounts

Warm them for 21 days
Sending limit: 25–35 emails/day per mailbox

Schedule

Mindset

Don’t overthink copy.

Personalization + irresistible offer + credibility → wins consistently.

First goal isn’t perfection — it’s data.

Your first batches tell you:

Which offers resonate
Which niches reply
Which lead sources work