3. Review cold email best practices

In two days, we’ll launch your actual cold email campaigns. That marks Day 21 of Month 1, which means your warm-up period is essentially complete — perfect timing to start real outreach.

Before we go live, I want you to quickly revisit the fundamentals. I’m linking a comprehensive cold email masterclass created by Eric Nowoslawski (Instantly/Smartlead certified). It’s not mine — but it’s one of the most structured and practical breakdowns of Cold Email 101 you’ll find.

You don’t need to read the entire document end-to-end.

Instead, set a 30-minute timer, skim through the sections that fill your gaps, and refresh your understanding of:

• what makes an email get delivered
• how to build lists of prospects
• how to structure your copy
• how to craft offers that get replies

This is a reference you’ll return to over and over, especially when you hit challenges during your outreach. Consider this your quick primer before we begin sending real campaigns.