2. Content task: simplify the message

Today’s task: reduce complexity.

Take whatever you’re working on — a reel, a script, a text post —

and make the message simpler and sharper.

“How long does it take you to prepare one of your speeches?” asked a friend of President Wilson not long ago.

“That depends on the length of the speech,” answered the President. “If it is a ten-minute speech it takes me all of two weeks to prepare it; if it is a half-hour speech it takes me a week; if I can talk as long as I want to it requires no preparation at all. I am ready now.”

Simple messages spread. Complex messages get ignored.

Share your simplified version in the accountability thread.